Free guides / Plain language / Practical ownership
Understand the infrastructure before making decisions about it.
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Guide 01
DNS Checklist
DNS connects a domain name to the systems responsible for the website, email, verification, and other services. Changes should be documented and made carefully.
- Confirm who owns the domain account.
- Record the current registrar and nameservers.
- Export or document existing DNS records.
- Verify website records before changing them.
- Protect email records: MX, SPF, DKIM, and DMARC.
- Use the correct verification record and host name.
- Allow for propagation before repeating changes.
- Confirm HTTPS after routing is complete.
- Remove obsolete records only after verification.
- Document the final configuration and owner access.
Guide 02
Security Basics
- Use unique passwords and a password manager.
- Enable multi-factor authentication.
- Limit administrative access.
- Keep ownership separate from contractor access.
- Use HTTPS and verify certificate coverage.
- Back up critical source files and configuration.
- Review integrations and revoke unused access.
- Keep software and dependencies current.
- Document incident and recovery contacts.
- Never place secrets in public repositories.
Guide 03
Performance Notes
- Compress and correctly size images.
- Load only the scripts the page needs.
- Use caching and edge delivery appropriately.
- Prefer clear structure over visual bloat.
- Test real mobile screen sizes.
- Reserve space for media to prevent layout shifts.
- Use readable typography and sufficient contrast.
- Monitor broken links and missing assets.
- Measure before adding another tool.
- Keep the conversion path obvious and fast.
Reference 04
Plain-Language Technology Terms
DomainThe human-readable address used to reach a website or digital service.
DNSThe directory connecting a domain to websites, email systems, and verification services.
CloudflareAn edge, DNS, security, and performance platform used between visitors and internet infrastructure.
APIA defined way for two software systems to exchange requests and information.
CRMA system for organizing contacts, leads, communication, stages, and follow-up.
Structured dataMachine-readable information that describes entities, pages, services, and relationships.
AI discoverabilityThe practice of making legitimate business information easier for AI-powered systems to interpret.
ConversionA defined visitor action such as contacting, booking, applying, downloading, purchasing, or subscribing.
Static-firstAn architecture that can reduce dependencies and improve speed, portability, and security.
Digital entityThe consistent representation of a real business across its website, search, profiles, references, and machine-readable information.
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